Gigi Chung: A new Hasselblad Heroine

As one of the new Hasselblad’s Heroines in 2022, Gigi believes supporting women with more resources is key to encouraging equal representation in the professional photography industry. “It’s important to advance awareness in public through education in women’s role in photography. Creating outlets and platforms to showcase women photographers’ works and increasing scholarships and grants to help women photographers to materialize new projects is also needed.”

Hasselblad Heroines shines a light on talented female photographers from around the globe as they make their mark in the photographic industry. Through these spotlights, each Heroine shares their experiences in their career, challenges they've encountered in the industry and inspiration in their art through short video interviews. By putting a spotlight on these creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life.

© Gigi Chung

“Good architectural photos use light to see colours, lines, curves and emphasize space atmosphere.”

© Gigi Chung

“The most important element to get right when photographing urban spaces is showcasing the uniqueness of the place. Every building has its own dynamic rhythm. It is the photographer’s job to find the pulse.”

© Gigi Chung

“AI enhanced photography software, drone aerial photography, art installation with immersive experience, photography and fashion cross over are all coming in the near future. I have seen immersive experiences with painters’ works but have yet to see photographers’ works showcasing in such a format. It would be interesting to see how viewers’ perceptions change with this kind of photography art installation.”

© Gigi Chung

Gigi Chung

California-based Gigi Chung distills complex scenes into bold sculptural forms; emphasizing lines, shapes and contrast with conscious inclusion of aesthetically pleasing elements. Her photography work has taken her across the globe, to galleries and elite photography competitions alike. From Hong Kong to the USA, travel has also played a large role in Gigi’s architecture and urban photography. She detailed how she developed a style that has been seen across the world, and offered insight into her inspiration and plans for the future.

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