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IPA Announces 3-Year Partnership with OnePlus

The International Photography Awards today announced a three-year partnership with global technology company, OnePlus. Through the partnership, the OnePlus 9 Series will be established as the “Official Smartphone of IPA 2021” and sponsor IPA’s annual global photography competition.

The newly forged partnership aims to explore the endless possibilities of mobile photography while honoring the achievements of master photographers and visual storytellers around the world. By becoming the "Official Smartphone of IPA", OnePlus demonstrates its commitment to the photography industry by continuously extending the frontiers of mobile technology for users to uncover new possibilities in capturing their creative vision. OnePlus will sponsor IPA's main professional prize, “Photographer of the Year”, and non-professional prize, “Discovery of the Year”, which are $10,000 and $5,000 respectively.

Mr. Hossein Farmani, founder of IPA and Farmani Group, commented, "The International Photography Awards has dedicated itself to discovering and promoting excellence in photography and we are happy to announce our partnership with OnePlus, a company that continues to push the boundaries in technological advancement, welcoming them as the Official Smartphone of IPA. We look forward to working together to continue making great photography more accessible, expanding the reach of the IPA’s mission to discover and promote photographic talent in all corners of the globe."

Pete Lau, Founder and CEO of OnePlus, said, “OnePlus is dedicated to providing the best mobile experience possible to users, and we are taking that vision to a new stage today by partnering with the distinguished photography platform IPA. It is an honor to be a part of this prestigious event. We look forward to working closely with IPA and inviting the world to experience new ways to capture the world around them using mobile photography.”

In conjunction with its dedication to elevate the experience of mobile photography, OnePlus has recently taken a major step forward with its latest flagship smartphone lineup, the OnePlus 9 Series. Launched in March, the premium smartphone lineup features an unparalleled camera system co-developed with legendary professional camera manufacturer Hasselblad, whose cameras have captured some of the most iconic moments in human history such as man’s first steps on the Moon. The new flagship camera system – Hasselblad Camera for Mobile – brings multiple breakthroughs in smartphone photography.

About IPA

The International Photography Awards™ is an annual competition for professional, non-professional, and student photographers from all over the globe, creating one of the most ambitious and comprehensive competitions in the photography world today. The mission of IPA is to recognize and support extraordinary photography masters and discover emerging talents while also providing them with a platform to share their works and become known on an international level in the photography community.

For more information, visit www.photoawards.com


About OnePlus

OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.

For more information, please visit OnePlus.com.


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