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Tagree

Online magazine for Photography and Art – A window on the world of visual arts, where artworks from selected artists around the globe are shown and shared as well as News and Infos from the world of Photography and Art.

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Outside of the conforms of identity, race, and sex by Aart Verrips

40 min read


Johannesburg-based fashion photographer, Aart Verrips has captured the attention of the South African fashion scene, while making a global and digital impact. “I want to step outside of the conforms of identity, race, and sex,” Verrips says. He is showcasing the authenticity of South Africans, and sharing their talent with the world. In this portfolio works from six series are presented: NAO SERATI​, ​RICH MNISI SS17 VOGUE ITALIA​, ​RICH X ​COCA-COLA​, BAD.BAD.BAD DESIRE HOMME​, ​ADIDAS EQT​ and TOAST FGUK.

RICH X COCACOLA 5
NAO-SERATI-3
TOAST FGUK 1
NAO-SERATI-5
Adidas 4
TOAST FGUK 2
TOAST FGUK 3
Rich Mnisi 3
Rich-Mnisi-5
25Rich Mnisi 6

Bad Bad Bad (4) by Aart Verrips

Convention doesn’t belong on Aart Verrips’ set. The fashion photographer has no interest in norms. When he picks up a camera, he’s looking to break boundaries. Verrips’ images are detailed and distinct, elevating models beyond labels and stereotypes. “I want to step outside of the conforms of identity, race, and sex,” Verrips says. He is showcasing the authenticity of South Africans, and sharing their talent with the world. 

RICH X COCACOLA (1) by Aart Verrips

NAO SERATI

“The collection was inspired by the movement in the South African youth culture and how youth culture continues to grow and move beyond the boarders of an African box.”

 
“I love fashion photography because you can create a different world in one single frame, you can make the impossible seem possible”.

RICH MNISI SS17 VOGUE ITALIA

“Here is the special look book campaign for R by Rich Mnisi x Maps Maponyane that was shot in Soweto, Johannesburg straight after the fashion week showcase, which expands on the original inspiration of the African Giraffe: gracefully tall, mystical and strong.”

 

 

RICH X COCACOLA

“Coca-Cola is affiliated with bringing people from different backgrounds together and we as STYLAGANG pride ourselves on having the ability to develop a new sense of unity in the youth especially the youth in our townships.”

 

 
“Creating new standards for South African fashion helps me a lot with my identity as a gay male,” he says. “The most key thing in my career is collaboration,” …. “You learn a lot about yourself, a lot about how you need to treat people.”

BAD.BAD.BAD DESIRE HOMME

“Soft and stylish men showcasing the male beauty in a way that is dreamy but strong in the same sense.”

“With fashion, you can create any world on set,” Verrips says … “you can create ideals.”

ADIDAS EQT

“Adidas Originals started a story that drew the parallel between young born free originals in Johannesburg and the birth of EQT in 90’s Berlin. The focus was placed on individuals being recognised for creating culture and who form part of a unique generation of creators.”
 

TOAST FGUK

“Entering the world of my wonderfully wimsically mind we wanted to show something different.”

 

PUSH UP, PULL UP by Aart Verrips

After Mens Fashion week showcase in Cape Town we went and created a story with 5 Men that showcase the extreme talent African designers have in them and showcasing that to the world. Bringing a sense of an old fashion gym element and crafting striking imagery

“After Mens Fashion week showcase in Cape Town we went and created a story with 5 Men that showcase the extreme talent African designers have in them and showcasing that to the world. Bringing a sense of an old fashion gym element and crafting striking imagery.”

ADIDAS EQT CAMPAIGN by Aart Verrips

“Wondering the streets of Johannesburg we took to the streets to create some 90’s feeling images showcasing Adidas eat shoes and gear.”

Client List: H&M, Adidas, Levi’s, Puma, Row-G, Ray-Bans, Discovery , Kurt Geiger, Trace Mobile, Vogue Eyewear , Twenty4 Fashion, Burberry , Nola, Uzzi, Truworth, Rich Mnisi, Woolworths , Superbalist, Thebe Magugu, Mr.Doveton, Gavin Rajer

Publications: GQ, Elle, Glamour, Vogue Italia, Gay Times , Marie Claire, Mens Health, Destiny Man, True Love, Womans Health, SundayTimes Edit, FGUK, Adon, Tocksick , Indie Mag, Contributor, Between 10 and 5, Desire Homme, Vanity Teen, Pressure Magazine, Fucking Young, Client Magazine, Yearbook Fanzine, Carbon Copy

 

Aart Verrips

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